MESsage from the Leona Pienaar, CEO of Mould Empower Serve

I remember the first time we requested to become partners of KFC Add Hope. We felt right at home because we shared the same vision, passion, and heart for vulnerable children and families in South Africa. Since then, we’ve had so many beautiful moments, from the R2 artwork to the cycle tour through South Africa and one of our beneficiaries, Tebogo Mabye, being one of the faces of the campaign. Today, Tebogo is a contestant on MasterChef South Africa!

We are celebrating KFC’s 15th anniversary of Add Hope! Add Hope is KFC’s initiative that encourages the nation’s collective effort to fight malnutrition and hunger in South Africa. Through KFC contributions and your R2 donations, Add Hope feeds over 30 million nutritious meals to underprivileged children across South Africa.

We are grateful that MES has been one of their 130 non-profit partners for 12 years. Your R2 donation helps us support our preschoolers, learners, and families at risk by providing much-needed nutritious meals and groceries to struggling families. We are deeply thankful to KFC and every individual who contributes to the campaign and adds hope to those in need.

From MES, a heartfelt happy birthday to KFC Add Hope and all the staff who diligently request the public to contribute. I want to assure the public from a beneficiary’s perspective that this is one of the most ethical, well-managed campaigns we have been involved in during my 30 years in the sector. Your contribution matters! Thank you, KFC Add Hope, for your innovation, commitment, and care!

We had an amazing time celebrating KFC Add Hope’s 15th birthday!
To mark the occasion, our afterschool programme managers, co-ordinators and children visited local sites to express our gratitude to the KFC branches and their incredible staff for their dedication and hard work towards our programmes.